Unauthorized use of voice or likeness; punitive damages, statute of limitations.

This legislation strengthens legal protections for individuals against the unauthorized use of their voice or likeness, particularly in the era of sophisticated artificial intelligence. It clarifies that victims of such digital impersonation can pursue punitive damages against those who exploit their identity without consent. Furthermore, the bill establishes a clear statute of limitations for filing these lawsuits, ensuring individuals have a fair window of time to seek justice after a violation occurs. For Arlington residents, this provides an essential safeguard against deceptive deepfakes and digital fraud. By increasing the potential financial consequences for bad actors, the law serves as a deterrent against identity theft and unauthorized commercial exploitation, providing clearer recourse for those whose personal images or voices are misused online.